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Tag Archives: online marketing

How Much Does A Small Business Website Cost

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How Much Does A Website Cost? Almost every potential client asks this question. I’ll get to the answer in a roundabout way but first some obligatory back story. Over the past 13 years we have developed hundreds of website with budgets ranging from $1,000 to $50,000. We have also worked on Fortune 500 company websites in conjunction with other development […]

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Introduction to CSS

Introduction to CSS A CSS (cascading style sheet) file allows you to separate your web sites (X)HTML content from it’s style. As always you use your (X)HTML file to arrange the content, but all of the presentation (fonts, colors, background, borders, text formatting, link effects & so on…) are accomplished within a CSS. At this point you have some choices […]

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Top SEO Tips for 2013

Top SEO Tips for 2013 If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update,13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with […]

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WHY: The Most Important Question in Social Media

WHY: The Most Important Question in Social Media The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only […]

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Essential WordPress Tips Part II

Essential WordPress Tips Part II 1. WordPress Editor Tips If you manage a blog or write content, you’ve probably used the WordPress editor a fair amount. But many people haven’t realized its full potential.  Try out the tips below to speed up your workflow and eliminate misspellings and website styling issues. Spellcheck in the WordPress Editor This is a simple […]

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Essential WordPress Tips

Essential WordPress Tips Part I 1. Schedule Blog Posts for the Future The majority of bloggers try to follow a publishing schedule. They post once a month, once a week or once a day. In WordPress, you can schedule posts to go live at a particular time and date, so you don’t need to be at your computer (or even awake) […]

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Static HTML vs Dynamic Websites

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Static HTML vs. Dynamic Websites   There are basically two kinds of websites you can create. 1) Static HTML (Content is uploaded and displayed “as is”) 2) Dynamic (WordPress, Joomla, etc.) Dynamic means information is pulled from a database so you can display your website content by date, category, etc. Think blogs. Static HTML sites are not that popular these days. In […]

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Marketers Measurement

It’s plain and simple. To be the best marketers you have to be the best at measurement. That’s because without accurate benchmarking, measurement and reporting on your current performance today, you’ll never hold a map of knowledge that leads toward marketing optimization and greater success tomorrow. And if earning more leads is the most important thing we do for our […]

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Lead Generation

We understand that at the end of the day, our clients choose to work with us because of one consistent and primary reason: they trust us to grow their business. This is why we never lose sight of the truth that for the majority of marketing and advertising clients, the most important thing we can do every single day is […]

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Creative web design

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We get it. You expect your marketing partner to provide new and  innovative creative work that gets you noticed, but if sales don’t  increase then all the unique ideas in the world don’t matter. Trusting your creative leadership to avoid placing greater value on ideas than on  growing your business is key. The best creative teams build that trust because […]

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